At MJK FIRE LTD, we offer tailored Performance Coaching programmes designed to empower individuals and teams to excel in high-pressure environments. Combining decades of experience in emergency services, crisis management, and coaching, our approach blends real-world insights with cutting-edge methodologies to unlock potential and deliver measurable results.
Ask yourself:
Do you spend time each day, week or month developing yourself professionally and personally?
Are you satisfied with how you're currently performing in life?
Do you believe you've achieved your full potential?
Research has shown that the environment we create and the deliberate practices we follow play a critical role in shaping our performance. Seminal studies like Andres Ericsson’s research on deliberate practice and the 2015 meta-survey in Nature Genetics show that your environment and behaviours are far more important than “natural talent” in determining success.
How much do you think you can personally improve your performance by?
Reflect: It’s probably far more than you imagine. With effective coaching, structured practice, and actionable strategies, biology becomes less relevant, and consistent improvement becomes inevitable.
Every day, we make over 20,000 decisions, often under pressure and with incomplete information. Whether it’s resolving workplace conflict, managing critical meetings, responding to emergencies, or navigating major organisational disruptions, how we handle pressure defines success.
MJK Fire mindset training draws from the worlds of:
Emergency services: Tactical decision-making and focus during crises.
Crisis management: Structured frameworks to adapt in real-time.
Meditation and mindfulness: Techniques to maintain calm and clarity.
Elite sports: Strategies for peak performance under pressure.
Using powerful frameworks such as the Gazing Red2Blue Performance Under Pressure Framework, our coaching helps individuals move beyond instinctive responses to purposeful, effective action.
"The more you become comfortable with being uncomfortable, the more effective you will be as a leader, no matter your level or industry."
– Sir Edmund Hillary
High performance isn’t just about technical skills—it’s about resilience, adaptability, and collaboration. Through personalised coaching and workshops, we focus on:
Developing personal resilience using cutting-edge tools like MTQPlus to establish a baseline and track progress.
Building effective habits that promote sustainable growth and success.
Enhancing soft skills such as communication, emotional intelligence, and critical thinking.
Mark J Kassab’s decades of experience at North Wales Fire and Rescue Service, combined with private sector consultancy, bring a unique perspective to resilience coaching. Mark has seen firsthand how both technical expertise and non-technical skills contribute to team success and individual achievement.
Our Performance Coaching programmes are highly adaptable and designed to fit the unique needs of your organisation. Whether delivered through face-to-face workshops, group coaching sessions, or online formats, each programme is designed to engage participants and drive real-world results.
Through a combination of 1:1 coaching, group workshops, and online or in-person sessions, we focus on:
Personal Resilience: Using modern tools to adapt and thrive in high-pressure environments.
Critical Thinking and Decision-Making: Achieving optimal outcomes even under extreme stress.
Habit Formation: Understanding why motivation alone doesn’t work and creating sustainable routines.
Mindset Preparation: Equipping individuals for major life or professional “expeditions.”
Personal Values: Uncovering what drives you and how to align it with your actions.
Time Management: Challenging the illusion of control and maximising productivity.
Chairing and Running Meetings: Turning unproductive meetings into strategic sessions.
These focus areas are delivered through innovative, immersive, and highly engaging techniques that produce measurable outcomes for both individuals and teams.
Mark J Kassab brings a wealth of experience from his work as a Level 3 Advanced Tactical Incident Commander, private sector consultant, Level 5 Coach and Mentor, and Red2Blue Coach. Mark has delivered tangible results for clients worldwide. His innovative approach combines the structure of emergency services training with the adaptability of corporate environments, providing fresh perspectives and actionable strategies.
Notable highlights include:
Designing and delivering a bespoke Masterclass on Decision Making Under Pressure for the oil and gas industry.
Leading resilience-building workshops for diverse sectors, including emergency services and corporate teams.
Coaching teams in the application of advanced frameworks like Gazing Red2Blue to improve performance in high-stress situations.

Real-World Expertise:
Mark brings over 30 years of experience in both public and private sectors, blending structure and adaptability into every session.
Innovative Frameworks:
Tools like the Gazing Red2Blue Performance Framework and MTQPlus provide a strong foundation for improving performance and resilience.
Holistic Development:
Beyond technical skills, we prioritise mindset, communication, and other non-technical behaviours essential for growth.
Bespoke Programmes:
Tailored to your unique needs, our coaching ensures maximum impact, whether you’re an individual professional or part of a larger team.
Whether you’re looking to improve individual performance, strengthen team dynamics, or develop resilience across your organisation, MJK FIRE LTD’s Performance Coaching can help.
Take your performance to the next level. Let’s thrive under pressure together.
“…I found the experience to be very positive. I felt both supported and motivated which helped me to achieve my main goal completely…”
“…I cannot believe how much of a positive impact these sessions have had and I am extremely grateful for all of your help…”
“…My overall experience with my coach and mentor is positive, interesting and enjoyable…and look forward to each session. I feel that there is no doubt that the experience will have a positive influence on my future career...”